VP/Director, Present Customer Analytics - OneMain Financial
Company: OneMain Financial
Location: Wilmington
Posted on: May 3, 2024
|
|
Job Description:
Position: VP/Director, Present Customer Analytics Location:
Wilmington, DE This role is Hybrid and requires candidates to be
within a commutable distance to our DE office We are seeking a
VP/Director of Present Customer Analytics to join our Marketing
Analytics team. Analyzing and Marketing to Present Customers (PCs)
is an essential pillar of OneMain's growth strategy. With over
2.5MM active customers, there are numerous opportunities to better
understand their interests, motivations, and financial needs, and
turn those insights into profitable marketing strategies. As a key
member of the Marketing Analytics leadership team, this individual
will manage a team of data-centric analysts, while partnering with
the rest of the organization team to develop and execute new
strategies. This role requires deep expertise in customer
analytics/CRM, a strong customer-centric mindset, and
cross-functional leadership skills. A successful candidate will
have experience analyzing the drivers of customer engagement and
loyalty, building cross-sell/upsell strategies, and partnering with
channel owners to continuously improve communication with existing
customers. Working with various partners, the role will also have
responsibilities for strategy development and implementation,
reporting/insight generation, and ad-hoc analyses spanning all
aspects of the current customer lifecycle. In the Role Own and
develop all aspects of Present Customer reporting. Present insights
on PC trends to various stakeholders, up to C-level Own Loyalty
analytics (NPS, Digital Engagement, usage of online account
management and mobile app, etc.) and partner with the Marketing
team to develop strategies to increase OneMain customers'
engagement and satisfaction levels Own Servicing analytics;
identify opportunities to digitize key servicing experinces to
reduce customer calls, increase share of self-serve experiences and
improve customer satisfaction. Serve as the business lead for Fast
Track Renewal, a fully digital tool making it easier for existing
customers to renew their loans Partner with the Card team to
develop and analyze product cross-sell strategies. Be a stakeholder
on a team that advances OneMain's strategic agenda to become a
multiproduct company Own customer retention and early pay off
reduction strategies Develop analytical tools and frameworks to
drive test design and post-test analytics, supported by statistical
significance calculations, KPI dashboards and data visualization
tools Partner with Data Science to influence the development of new
models to help improve PC performance and cross-sell conversion
rates Partner with other members of the Marketing Analytics team,
as well as with Finance and Risk to provide input to forecasts and
budgets, and to prioritize initiatives based on ROI targets Manage
a team of high-performing associates Requirements Bachelor's Degree
in a quantitative discipline, such as Engineering, Statistics,
Economics, Data Analytics or Computer Science. MBA or Masters with
a focus on Marketing or related fields preferred or an equivalent
combination of education and professional experience 7+ years of
analytical experience in digital marketing with a focus on current
customer analytics and CRM 3+ years of experience leading teams;
proven ability to build and incentivize high-performance analytical
teams Advanced Excel skills required; experience with SQL, SAS
and/or Python is a strong plus Experience leveraging data
visualization and digital marketing tools such as Power BI or
Looker Strong cross-functional communication and influencing
skills, including experience presenting to and getting buy-in on
strategy from C-level executives Lending or consumer finance
industry experience preferred Who We Are OneMain Financial (NYSE:
OMF) is the leader in offering nonprime customers responsible
access to credit and is dedicated to improving the financial
well-being of hardworking Americans. Since 1912, we've looked
beyond credit scores to help people get the money they need today
and reach their goals for tomorrow. Our growing suite of personal
loans, credit cards and other products help people borrow better
and work toward a brighter future. Driven collaborators and
innovators, our team thrives on transformative digital thinking,
customer-first energy and flexible work arrangements that grow
lives, careers and our company. At every level, we're committed to
an inclusive culture, career development and impacting the
communities where we live and work. Getting people to a better
place has made us a better company for over a century. There's
never been a better time to shine with OneMain. Because team
members at their best means OneMain at our best, we provide
opportunities and benefits that make their health and careers a
priority. That's why we've packed our comprehensive benefits
package for full- and some part-time employees with: Health and
wellbeing options including medical, prescription, dental, vision,
hearing, accident, hospital indemnity, and life insurances Up to 4%
matching 401(k) Employee Stock Purchase Plan (10% share discount)
Tuition reimbursement Paid time off (15 days vacation per year,
plus 2 personal days, prorated based on start date) Paid sick leave
as determined by state or local ordinance, prorated based on start
date Paid holidays (7 days per year, based on start date) Paid
volunteer time (3 days per year, prorated based on start date)
#marketinganalytics #digitalmarketing #analyticsjobs
#customerengagement #financialservices #fintech #crm
#customeranalytics #consumerlending #LI-AS1 #teamonemain --s-p-m1--
By applying, you consent to your information being transmitted by
Monster to the Employer, as data controller, through the Employer's
data processor SonicJobs. See OneMain Financial Privacy Policy at
https://www.onemainfinancial.com/legal and SonicJobs Privacy Policy
at https://www.sonicjobs.com/us/privacy-policy and Terms of Use at
https://www.sonicjobs.com/us/terms-conditions
Keywords: OneMain Financial, Columbia , VP/Director, Present Customer Analytics - OneMain Financial, Accounting, Auditing , Wilmington, Maryland
Click
here to apply!
|